Visuals and brand identity for a Jewelry Brand with Soul
For this project, I collaborated with Naomi, founder of NOOM.jwls. She needed new visuals for beautiful handmade jewelry brand rooted in intuition and natural elegance.
Using her existing logo as a foundation, I created a set of visuals that reflect the spirit of her brand: soft, beachy, and subtly mystical, with a nod to mermaid energy.
The imagery highlights the organic materials she uses and incorporates Naomi’s own likeness for her contact card, creating a personal and cohesive identity. The result is a set of brand assets that feel both intimate and otherworldly, just like her jewelry.
Contact cards
Brand identity cards
Bringing NOOM.jwls to Life
In addition to the custom imagery I created for Naomi’s brand, she also invested in a professional photoshoot with the wonderful Kiki at Sonrisa Studio Leiden. I had the pleasure of assisting her that day in. It was a fun and energizing experience, and an essential step in capturing the spirit and quality of her handmade jewelry.
With a full visual identity, styled product photography, and clear brand messaging, Naomi now has everything she needs to confidently present NOOM.jwls.
Whether she's selling at markets, online, or in physical stores, her brand now speaks with consistency, warmth, and intention.